Experience The Game

Personalized, gamified, live mobile experiences for the next billion consumers.

Hand holding phone

Our Products

Play-it engages sports fans, with immersive in-game experiences that are available across a wide spectrum of mobile devices. Play-it's products are designed to recognize moments in live games that matter most to users, and deliver them via personalized, real-time commentary streams.

Play-it’s Interactive Cricket Play Cards deliver ball-ball commentary that is amplified with predictive elements, that allow users to experience the thrill of their most anticipated in-game moments, as they happen.

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Our Audience

India is our focus and our gateway to connect with the world’s largest population of aspiring and inspired youth. We are meaningfully shaping the way Indian sports fans engage through their mobile devices.

"India has an estimated 952 million mobile users today" -Telecom Regulatory Authority of India